George Mitra, Executive Director, Avendus Capital, works in the financial services business of this investment bank. More specifically, he sells financial services. He likes to deal with people...
Sales and Marketing Articles
Sales professionals sell their firm’s products or services to their customers. Sales people detail out the benefits of the company’s products and services in a way that persuades people to buy....
Marketing helps create awareness about a product in the minds of the user. Once the awareness gets built, it helps develop relevance and connectedness between the product and the user. The ads...
Advertising professionals work closely with client marketers in all aspects – from formulating the communication strategy, to conceptualizing and creating communication, and executing them in...
Public Relations professionals are responsible for image building and perception management for companies. They work as employees of the company in its corporate communications team, or in a PR...
Retail is the process of selling goods and services from the business to the user. It is a step in a larger process called the ‘Supply Chain’ which is handled by...
“The Internet has changed the way we communicate with each other, the way we learn about the world and the way we conduct business.”
- Ron Wyden
Bitten By The Advertising Bug Early, And Nurtured Right Through! - Prahlad Nanjappa
I think I have been quite fortunate, in a couple of ways. One, I found someone who spotted my...
A Legend Transferred The Passion & I Found My Path!
Attending a couple of elective courses during my MBA program at IIM (Kolkata), which were taught by an...
Exploring, Discovering And Choosing At Every Stage Got Me Here - Navin Rammohan, Global Head, Marketing (Finacle, a banking software brand), Infosys.
After my engineering, while...
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Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams, follow their interests & curiosities and see the opportunities in life's setbacks-- including death itself.