Marketing helps create awareness about a product in the minds of the user. Once the awareness gets built, it helps develop relevance and connectedness between the product and the user. The ads...
Advertising Articles
Advertising professionals work closely with client marketers in all aspects – from formulating the communication strategy, to conceptualizing and creating communication, and executing them in...
Ten reasons why you should be a copywriter
1. Every one gets up when the ads come on TV.
You prefer to walk in. (Passion)
2. You went through Nursery with a bevy of...
Articles
Entrance Exam
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Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams, follow their interests & curiosities and see the opportunities in life's setbacks-- including death itself.